- Responsible for creating online listing content for new products using templates and copy for new product listings with keywords and SEO using the most updated tools with the fast-changing platform.
- Continuously implement best-in-class SEO to increase traffic and conversions, driving sales across a portfolio of products.
- Monitor, analyze, and implement on-site Amazon Deals, Events, and Promotion strategy.
- Work cross-functionally with Lead Generation, Campaigns, Advertising, and Creative teams to effectively launch new products and increase sales for existing products.
- List the full product catalog on Walmart using relevant SEO tools for the platform.
- List all approved products on the international Amazon platform and update listing content for each product based on competitors, relevant Amazon tools, and advertising PPC keywords.
- Effectively partner with International Team to expand and grow sales in international markets (both International Amazon and Walmart).
- Effectively partner with Walmart Team to expand and grow sales through the Walmart platform.
- Create effective direct response copy for different products
- Produce clear, concise, and original content for a wide variety of audiences
- Create product descriptions for a wide assortment of products following established rules and guidelines
- Candidates must possess a college degree in Advertising, Mass Communications, Marketing or equivalent
- Has the ability to digest search data, identify relevant keywords and implement SEO across listings
- Should have at least 2-3 years of working experience in Copywriting
- Experience using eCommerce platforms such as Walmart, Shopify, Amazon US, and Amazon International is preferred
- Has the ability to analyze deals, coupons, and MAP pricing to drive profit.
- Excellent communication skills in both written and verbal English
- Proficient in using different E-commerce software/tools
- Must be creative, self-motivated, and detail-oriented.
- A team player and has the ability to lead with or without direct authority
- Strong interpersonal and project management skills